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DASH for Health

inSegment is excited to announce the launch of the new DASH for Health website: http://www.dashforhealth.com/. inSegment custom designed and developed this user-friendly, conversion oriented website....

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WolfPAC

inSegment is proud to announce the launch of the new WolfPAC® Solutions website: http://www.wolfpacsolutions.com/. inSegment created a web-adaptive, innovative website with a robust content and blog...

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Workers’ Credit Union

inSegment is very excited to announce, one of our newest clients, Workers’ Credit Union (WCU), a non-profit financial institution headquartered in Fitchburg, Massachusetts. Since February 2013,...

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Web-Responsive Design – How it Can Support Your SEO Strategy

  It’s becoming an increasingly common battle for digital marketers- do you make your website web-responsive, or do you design an entirely different mobile site?  While both options have positive and...

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Search Engine Spam Crackdown- Make Sure You’re on the Right Side of SEO

Just say no to black hat SEO. Businesses and marketers have both begun to embrace Google+ Local as an opportunity to plug a business with its target audience – nearby searchers.  While many use tried...

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SEO’s Next Big Steps: Co-Citation and Co-Occurrence

Google has changed its search algorithms yet again, forcing digital marketers to think on their feet and adapt to a new way of increasing search ranking on the engine.  In the past, keywords,...

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inSegment Out and About – We’re Presenting at PRSA Boston!

We all know how SEO can help marketers attract customers, but what about public relations professionals?  SEO for PR is a very valuable tool for elevating your brand’s awareness and attracting more...

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inSegment’s VP of Digital Marketing to Speak at PRSA Boston Event

inSegment’s VP of Digital Marketing, Ian Klein, will be presenting at PRSA Boston’s upcoming event. Titled “The New Rules of SEO. WordPress Site Traffic; Google Ranking Strategies that Work for PR”,...

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What You Can Learn About Digital Marketing from Mad Men

If you’re anything like us, you were fervently awaiting the Season 6 premiere of AMC’s period drama Mad Men.  And while the 2 hour opening episode seemed to drag on a little longer than we had...

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Bringing It All Together: Social, SEO, and Content Marketing

We’ve always said that the key to successful digital marketing is consistency in campaigns spread across multiple mediums.  As a full service digital marketing firm, we have always understood that a...

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Cumberland Farms

inSegment is pleased to present our newest client, Cumberland Farms.  Cumberland Farms, whose first convenience store open in 1962 and has since stretched its reach  to almost 600 stores in 11 states,...

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Summer and SEO– A Season for Link Building

Memorial Day is looming right around the corner, bringing with it the season of barbeques, festivals, holidays, and company events – summertime has almost officially arrived.  Several companies take...

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WolfPAC

inSegment is proud to announce the launch of the new WolfPAC® Solutions website: http://www.wolfpacsolutions.com/. inSegment created a web-adaptive, innovative website with a robust content and blog...

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Summer and SEO– A Season for Link Building

Memorial Day is looming right around the corner, bringing with it the season of barbeques, festivals, holidays, and company events – summertime has almost officially arrived.  Several companies take...

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Google+: Back with a Bang

Word around the blogosphere is that Google+ is getting hot.  I was late to jump on the Facebook bandwagon, so I decided that with the introduction of the new Google+ on May 14, I was making an...

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Fun in the Sun: Join Us at the Florida National Dental Convention!

June is the time for beaches, sunny weather, and trips to far-flung destinations.  inSegment is getting caught up in the summer fun – we’re heading down to Orlando to participate in the Florida...

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Penguin 2.0 (and Why it’s Not That Big a Deal)

Since its highly-anticipated release on May 22nd, Penguin 2.0 has had the SEO world abuzz. Now that Penguin 2.0 is here in our backyards instead of looming on the horizon, it’s time to have a closer...

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Blog Your Way to Backlinks and Branding!

It’s easy to understand why so many businesses steer clear of blogging as a marketing tool. An effective blog takes time, effort, and perhaps most of all, creativity; because of this, many business...

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One Month After Penguin 2.0: Who Got Hit?

You’ve heard us talk about Penguin 2.0 for a while now. Google’s commitment to providing relevant and high quality search results has led them to target content they classify as spam, particularly...

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Link-Building: What Makes Your Content Share-worthy?

We’ve talked before about how good SEO comes from strong web development and quality content, rather than from ceaseless optimization for search engine algorithms. The most tried-and-true strategies...

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